Starting a Doula Agency – 5 Tips

Posted on: August 5, 2021 | Doula Business

Starting a doula agency is much less complicated than you probably think. 

When you think about doing something you’ve never done before, fear can cause you to think it is too difficult to achieve.

Starting a doula agency is a process, and you do it one step at a time.

Here are 5 tips to starting a doula agency that every doula entrepreneur should know:

1. You need a plan – A business plan that is!

A business plan is your business’ strategic tool for decision making. It will not only enable you to focus on the specific details to build and grow, but it will also help you reach your short and long term goals. Don’t start a task of this size without a solid plan in place!

2. You don’t have to be a busy independent doula first.

What I mean is, if you want to open a restaurant, don’t open a food truck first. Open a restaurant! The idea that you have to be a busy and successful independent doula before starting a doula agency is simply not true. 

3. Build it on a strong foundation.

Start by choosing a name for your business. Check your state’s business entity database to be sure the name is available. Once you establish that it’s available, file for your LLC. That can also be done on your state’s website. Next, open your business bank account and acquire liability insurance.

4. Make your business look good and sound great!

Next up in starting a doula agency is… brand development! Strong brands are recognizable because they are consistent in everything they do. The language they use, the message they share, and the aesthetic that represents it speaks clearly and directly to the target market they choose to serve.

5. Don’t reinvent the wheel!

Starting a doula agency may seem intimidating BUT, you don’t have to do it alone! I have walked hundreds of people through the process, and I’d love to help you too! I believe that you can do this with or without my support, but what I’m certain of is that I can get you there much quicker and much less painlessly! So hit me up and let me help you reach your goals!

Randy Patterson, ProDoula CEO